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Which Order Fulfillment Method is Right for you? Fulfillment is the process of receiving and storing inventory before picking, packing, and shipping orders to online shoppers.  Fulfillment must be done efficiently to avoid having problems and increase customer trust in your store. Customers expect dependable delivery and fast shipping from ecommerce retailers. Fulfillment is a …

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What are Sponsored Product Ads? Sponsored Products Ads is an advertisement strategy for individual product listings on Amazon. This is the most common type of Amazon’s pay per click advertising. Sponsored product ads appear in product pages and organic search results. They are integrated in organic search results along with non-advertised products; you can distinguish …

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Prime Day Guide for Sellers What is Amazon Prime Day? Prime Day is Amazon’s biggest sale that happens annually. It is a yearly event that lasts for two days, and it is exclusive for Amazon’s Prime Members. Non-Prime members may also sign up for a free 30-day trial period to allow them to enjoy the …

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Comparing Amazon Seller Tools: Helium 10 and Sellics Comparing Amazon Seller Tools: Helium 10 and Sellics Helium 10 and Sellics are software solutions that offer tools for sellers in growing their business. Helium 10 has a comprehensive set of tools for all types of Amazon sellers while Sellics provides simplicity. Helium 10’s core focus is …

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Keyword Research for an Optimized Amazon Listing Keyword relevance is important in ensuring product’s visibility in terms of appearing on Amazon’s SERP (Search Engine Results Page). This is a key factor to converting sales. Amazon is not only a marketplace, but also a whole new ecosystem that is driven by people’s everyday needs and collective …

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Types of Amazon PPC Ads Amazon Pay Per Click (PPC) is a powerful tool to help third party sellers get their brand and products noticed, encourage customers to visit their Amazon store, and it is also a platform to help grow sales. Amazon PPC works like an auction where advertisers place bids on keywords and …

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Setting the Right Bid Amount on Amazon Advertising Amazon bidding is a PPC auction-based system meaning you will pay only $0.01 cent more than the other advertisers bidding for the ad spot. Setting the right bid amount for advertising campaigns allows business owners to control the maximum amount Amazon can spend on a target. If …

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How Can Sellozo Optimize Your Advertising Campaigns? What is Sellozo? An Amazon advertising and analytics tool called Sellozo is growing rapidly in popularity. It offers Amazon sellers the ability to streamline their Amazon advertising and campaign management so their business can thrive. The Sellozo platform has provided many benefits to its users, including the ability …

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7 Proven Methods for Reducing ACoS ACoS – Amazon Advertising Cost of Sales “ACoS” is the amount of money spent on advertising on Amazon in order to generate revenue for the company. It is calculated by dividing the amount of money you spend on Amazon ads by the number of sales that those clicks brought …

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5 Useful Tips to Generate Sales and Reduce ACoS on Amazon Advertising on Amazon is a great way, if not the best approach to putting your products out there to drive up sales and increase your profit. It is also used to gain exposure, to increase brand popularity and impression of what your product is …

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